tag:blogger.com,1999:blog-10592935.post4753791586635941444..comments2008-02-16T11:55:11.679-08:00Brian Masseyhttp://www.blogger.com/profile/04046124512823741822brian@conversionscientist.comBlogger1125tag:blogger.com,1999:blog-10592935.post-32612815913446577252008-02-16T11:34:00.000-08:002008-02-16T11:34:00.000-08:00Brian,<BR/><BR/>Perfecto! Very nice summary on the Six Costs of Signaling. Thank you.<BR/><BR/>Marketers can no longer rely solely on their ads and copywriting to persuade customers to take action. Words without cost have zero credibility. <BR/><BR/>Signaling provides customers with proof that your business is as advertised. And the size of the cost or risk to signal dictates the strength of that signal. Unfortunately, many marketers woefully neglect the signals their decisions send :-(<BR/><BR/>Great job again, Brian. <BR/><BR/>Keep in touch, more Signaling developments to come.<BR/><BR/>Tom WanekTom Wanekhttp://www.marketingbeyondadvertising.com/noreply@blogger.com