tag:blogger.com,1999:blog-10592935.post1120630712564578040..comments2007-11-13T14:51:42.990-08:00Brian Masseyhttp://www.blogger.com/profile/04046124512823741822brian@conversionscientist.comBlogger2125tag:blogger.com,1999:blog-10592935.post-12394093769234374572007-11-13T14:51:00.000-08:002007-11-13T14:51:00.000-08:00Amy, I'm certain that personas will work with teens. Remember, you don't create profiles of every possible visitor. You'll probably want to start by targeting what we call the influencials, those that tend to spread the word. Cater to them and they'll do much of the rest for you. You'll also want to create a profile for contributors and even lurkers. In a few profiles you can address the key personas that you want on the site.Brian Masseyhttp://www.blogger.com/profile/04046124512823741822noreply@blogger.comtag:blogger.com,1999:blog-10592935.post-12053183963779760642007-11-13T09:08:00.000-08:002007-11-13T09:08:00.000-08:00Hey Brian! Thanks for the post on Personas and the additional link to the InternetRetailer.com article. Excellent stuff!<BR/><BR/>My question is specifically about personas for youth marketing. It seems this approach would work equally as well with them. What do you think? Or are kids too all over the place ie: chasing the latest fad as quick as the wind changes) to be able to place them into persona buckets withour running the risk of gearing up offers to them that would be obsolete in short order? Would their needs and demands "as customers" reflect accurately enough information to leverage personas for this target market?<BR/><BR/>Thanks for your time in advance!<BR/><BR/>AmyAmy Looperwww.mindoh.comnoreply@blogger.com