Are Your E-mail Superstitions Getting in the Way?

If you’re considering investing in a social marketing campaign, and you haven’t nailed your e-mail strategy, you may be investing in the wrong place.

Over on The Conversion Scientist, I present the five superstitions that keep businesses from making the most of e-mail, and do my best to debunk them.

E-mail is perhaps the most cost-effective way to communicate with qualified prospects for your business. It is far more measurable than almost any social media marketing strategy. And, e-mail is the biggest social network on the planet.

Will you let go of your superstitions?

Help me out. You can vote for this story on Junta42 and on Sphinn.

Photo courtesy zettmedia via stock.xchng

The Three Conversion Strategies You've Got to Get Right

I've posted my presentation from the Innotech eMarketing Summit over at The Conversion Scientist.

The presentation will take you through a process from which you will learn the Web Marketing Pattern that your Web site matches. This is based on what your visitors are trying to accomplish and what your business needs to accomplish.

I then identify three key strategies for each type of Web site that -- I believe -- you must get right in order to convert traffic to leads and sales.

You'll find the audio and the slides over at The Conversion Scientist. Don't miss a post.

Picture courtesy Brian Combs of Apogee Search

A Social Network Your Business Can't Ignore

We use a little bit of parody on the new Conversion Scientist blog to drive an important point home.

Do you know which social network is the largest on the planet? It has members numbering in the billions. It is used by people young and old. You're most likely a member, but your business may be ignoring it as a way to connect and convert.

Find out about the social network your business can't ignore over at the new Conversion Scientist blog.

I hope Ray Tomlinson has a sense of humor.

 

Image copyright BBN Technologies.