The conversation is now at The Conversion Scientist

Tuesday, September 30, 2008

Wordle Provides Insight into Your Content

 As a Conversion Scientist, I'm always interested in new ways to gauge the effectiveness of content. That is borne out by an interesting application called Wordle that creates a word cloud for your content from any RSS feed. Here's the Wordle for The Conversion Scientist.

Planned randomness creates some interesting word combinations:

think content

content inside

conversation Marketing

Marketing response

Irrational questions

Now coming. really

Blog company

Right site

got leads?

LIVE experiments

company better

Decision close

truly ever-knowledgeable decisions

Can Generation

...and my favorite:

think

My compadres in the SEO world will have to tell me if this is any help in ensuring that you're using good keywords in your content.

Share your Wordle with us.

Friday, September 19, 2008

Get Your Web Site Reviewed - LIVE

GenooHomePageReview-300w

You can't see your Web site from the inside. I'm sorry, you just can't. You're too close to your company to think objectively, like a visitor.

That's why you have me and the Austin Conversion Meetup.

Submit your home page or landing page to be reviewed LIVE by a real lab-coat wearing Conversion Scientist. I'll bleed on your page, live, on screen, answering questions about what keeps your visitors from turning into leads and sales.

When
October 1 (Wednesday)
6:00pm

NEW Location
Spaghetti Warehouse
117 W 4th St
Austin, TX 78701
512-476-4059

Buffalo Billiards
201 E 6th St
Austin, TX 78701
512.479.7665

 

Register at Meetup.com: http://budurl.com/fsts

Monday, September 08, 2008

The Case For Personas

Can you use personas to help you make better decisions about your site, strategy and content even if you're not a Conversion Scientist?

Well, I think so.

This is a short excerpt (13 minutes) from our Webinar Right content. Right response. I think you could use the Decision Mode and the Generation of your most important visitors to craft more engaging content on your site.

It's worth 13 minutes to find out, isn't it?

The slides that accompany the discussion are:

PersonaProfiles-17GenerationalProfiles-18DecisionMode-19InformationPath-20ContentEffectiveness-21

Tuesday, September 02, 2008

Dan Ariely will Shake Your Assumptions

You don't want to be trotting out your sacred cows when Dan Ariely is around. He has a natural desire to dispel our belief in our rational, calculating minds. And he's got the experiments to prove it.

ariely 012I had the privilege to interview Dan, the  author of Predictably Irrational: The Hidden Forces that Shape our Decisions and the Predictably Irrational Blog for the Bootstrap Network. I run the Marketing subgroup, who sponsored the event.

You can hear the interview with Dan Ariely in its entirety on the the Bootstrap Austin Blog.

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