Conversion Science, Friends and Customers

At the risk of sounding like I'm bashing SEO people, a friend of mine forwarded me this old blog post from Seth Godin's blog.  It's the last line that is intriguing to a Conversion Scientist like myself.

"You will win once you figure out the simple mechanics of turning strangers into friends and friends into customers."

This a poetic way to describe what we're trying to do with conversion, and why I believe "conversion" will be the hot marketing term by the end of 2008.

Seth's Blog: The problem with search engine optimization